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Koleksi Perpustakaan
Testing Business Ideas
Tugas utama Anda sebagai seorang inovator, entrepreneur, atau pimpinan di korporasi adalah menguji coba ide bisnis Anda untuk mengurangi risiko kegagalan. Rata-rata tujuh dari sepuluh produk baru tidak sesuai dengan ekspektasi awalnya. Testing Business Ideas ini ditujukan untuk mengubah keadaan tersebut. Berakar dari tradisi yang ada pada buku bergelar global bestseller berjudul Business Model …
Koleksi Perpustakaan
Design Thinking For Business Growth
Design Thinking for Business Growth menawarkan pendekatan segar yang membuka mata untuk merancang dan meningkatkan skala model bisnis dan ekosistem. Dalam buku ini, Michael Lewrick memberikan model prosedural yang komprehensif untuk desain, pengembangan, dan implementasi ekosistem bisnis. Dia juga menyajikan metode dan alat desain paling penting yang Anda perlukan untuk menjamin ekosistem Anda …
Koleksi Perpustakaan
Seni Copywriting
ÌÕAku mau jadi copywriter, ah!ÌÒ Eh, itu profesi apa? Jadi tukang fotokopi? Ahli meracik kopi? Bukan semua itu, melainkan pekerjaan menulis naskah periklanan dan pemasaran. Bahasa kerennya, seni berjualan lewat kata-kata alias ÌÓmenyulapÌ¥ tulisan jadi cuan. Kalau penasaran dan mau kenalan sama copywriting lebih jauh, buku ini siap jadi temanmu! Ada banyak bahasan tentang pengenalan das…
Koleksi Perpustakaan
Modern Industrial Services
This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases …
Koleksi Perpustakaan
A Handbook of Management Theories and Models for Office Environments and Serv…
Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussio…
Koleksi Perpustakaan
Internal Crowdsourcing in Companies : Theoretical Foundations and Practical A…
This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development…
Koleksi Perpustakaan
Global Mindset and International Business
Global mindset is an emerging concept, influenced by globalization, that can support companies’ growth in international settings and help develop a more effective, skilled workforce that can be open and adaptable. This book presents an analysis of current global mindset knowledge and explores how national culture and international business behaviors affect global mindset development in busine…
Koleksi Perpustakaan
Management Accountants’ Business Orientation and Involvement in Incentive C…
Changing roles of management accountants have been intensively discussed in business practice and academic research. The objective of this empirical study is to gain a deeper understanding of management accountants’ business orientation and extended tasks. Based on data collected from the top 1,500 companies in Germany, results reveal that especially subjective norms have a strong impact on t…
Koleksi Perpustakaan
Gender Equality and Work-Life Balance
Pressure to achieve work-life "balance" has recently become a significant part of the cultural fabric of working life in United States. A very few privileged employees tout their ability to find balance between their careers and the rest of their lives, but most employees face considerable organizational and economic constraints which hamper their ability to maintain a reasonable ""balance"" be…
Koleksi Perpustakaan
Purpose-Driven Organizations Management Ideas for a Better World
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee?s individual sense of purpose. Advocating a …
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