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ÌÕAku mau jadi copywriter, ah!ÌÒ Eh, itu profesi apa? Jadi tukang fotokopi? Ahli meracik kopi? Bukan semua itu, melainkan pekerjaan menulis naskah periklanan dan pemasaran. Bahasa kerennya, seni berjualan lewat kata-kata alias ÌÓmenyulapÌ¥ tulisan jadi cuan. Kalau penasaran dan mau kenalan sama copywriting lebih jauh, buku ini siap jadi temanmu! Ada banyak bahasan tentang pengenalan das…
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This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successful switch to services for manufacturing firms. Ideal for a student as well as a practitioner, the book describes the industrial services ecosystem, the barriers and challenges, and a roadmap for building service excellence. Curated cases …
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Organizational Studies, Economic Sociology; Labor Economics; Industrial and Organizational Psychology
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This open access methodological book summarises existing analysing techniques using data from PIAAC, a study initiated by the OECD that assesses key cognitive and occupational skills of the adult population in more than 40 countries. The approximately 65 PIAAC datasets that has been published worldwide to date has been widely received and used by an interdisciplinary research community. Due to …
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Pressure to achieve work-life "balance" has recently become a significant part of the cultural fabric of working life in United States. A very few privileged employees tout their ability to find balance between their careers and the rest of their lives, but most employees face considerable organizational and economic constraints which hamper their ability to maintain a reasonable ""balance"" be…
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This open access book modifies and revitalizes the concept of the ?developmental state? to understand the politics of emerging economy through nuanced analysis on the roles of human agency in the context of structural transformation. In other words, there is a revived interest in the ?developmental state? concept. The nature of the ?emerging state? is characterized by its attitude toward econom…
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This open access short reader discusses the emerging patterns of sedentary migration versus mobility of the highly-skilled thereby providing a comprehensive overview of the recent literature on highly-skilled migration. Highly-skilled migrations are arguably the only non-controversial migrant category in political and public discourse. The common perception is that highly-skilled migrants are h…
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There is new international attention being given to the old problem of corruption. It has been taken up by international organisations, and driven by economic analysis. It is impatient of cultural justifications, and suspicious of state action. It is concerned with corruption prevention as much as detection, investigation and prosecution. Corruption and Anti-Corruption deals with the intern…